Our Mark
As local people of the Central Otago, New Zealand region, we enjoy the most generous environmental footprint of all New Zealanders. A unique world like no other. A different world of discovery, enterprise and magical lifestyles.
To represent this, and our values, the upper part of the logo's circular form represents a solitary cloud whisked upward against a vast deep blue sky.
The New Zealand native falcon, the Karearea and the Central Otago landscape are represented in the lower form. In symbolic language, the falcon is associated with noble-natured people, strength, bravery, ingenuity and high spirits, evoking freedom and pride as it soars above the golden, contoured land.
We too can soar here.
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