TCO actively target media visits each year, hosting quality domestic and international media to increase the awareness of Central Otago by giving them the opportunity to directly experience a product or service during their stay. We also collaborate with Tourism New Zealand in their International Media Programme (TNZ IMP) which targets international media to produce motivating, accurate and inspirational coverage of New Zealand as a quality tourism destination and encouraging the 'interactive traveller' to visit.
See results of our media campaigns in 2017 in the links below.